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Job Details

Requisition Number 17-0657
Post Date 10/16/2017
Title Associate Marketing Manager
Organization Name Macmillan Children's Publishing Group
City New York
State NY
Description

Macmillan is a group of media companies in the United States held by Verlagsgruppe Georg von Holtzbrinck, based in Stuttgart, Germany, which publishes a wide range of books, magazines, and digital products for the consumer and education markets. Our American publishers include Farrar, Straus and Giroux, Henry Holt & Company, W.H. Freeman and Worth Publishers, Bedford/St. Martin’s, Picador, Roaring Brook Press, St. Martin’s Press, Tor Books, Hayden McNeil, Macmillan Children’s Group, Macmillan Audio and Bedford Freeman & Worth Publishing Group. We are an Equal Opportunity Employer committed to reflecting a broad representation of differences --race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective — in our workplace. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.
Requirements
Position Description:

Macmillan Children’s Publishing Group seeks an Associate Marketing Manager to be involved in developing and implementing innovative marketing campaigns for books across all ages and imprints. Reporting to the Senior Marketing Manager, the Associate Marketing Manager will work closely with the entire Marketing and Publicity team and play a critical role in the success of Macmillan Children’s Publishing Group’s lineup of bestselling and award-winning titles and authors. The ideal candidate will be forward-thinking, collaborative, and able to create marketing strategies using current and creative approaches.

Major Responsibilities:

● Serve as lead marketer and point of contact for publisher, editors, authors, and sales team for selected titles
● Develop and execute marketing campaigns for titles from picture books through young adult, working closely with the Publicity, Ad/Promo, and School & Library Marketing teams
● Manage the creation of title-specific marketing materials from start to finish, including writing copy, collaborating with the Ad/Promo and design team, and coordinating production
● Create social media campaigns for assigned titles, including writing copy and designing assets for posts
● Present marketing campaigns to Sales and Editorial on a regular basis
● Maintain budget for assigned titles
● Support the Senior Marketing Manager with high-profile titles and authors, as well as with the strategy and execution of consumer shows and festivals
● Work with the Senior Marketing Manager and Marketing Assistant to oversee the team’s operational functions, including the seasonal catalog, mailing grids, and other seasonal deadlines

Required Skills / Knowledge:

● Possess a keen understanding of book marketing, specifically in the children’s literature space
● Working knowledge of digital marketing and social media
● Ability to work independently and collaboratively
● Strong communication, organization, and writing skills
● Fluency in Microsoft Office products
● Some travel required

Experience Needed:

● 2-4 years of marketing or publishing experience, children’s publishing background is a plus

Educational Background Required:

● College degree

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