Macmillan Learning is currently seeking an Associate Digital Marketing Specialist to focus on the Humanties discipline located in our New York, NY office. The Associate Digital Marketing Specialist will collaborate with marketing, market development, and
editorial teams on strategic planning, implementation, and executive of campaigns to meet business objectives. The Associate Digital Marketing Specialist will directly contribute campaign tactics, as well as manage the day-to-day campaign deliverables including
timelines, optimizations, monitoring performance, and content development. Responsibilities will include the logistics involved in the implementation, optimization, and execution of online marketing activity across email, engagement, and webinar programs,
landing pages and forms, social media and other paid advertising, and our websites. The Associate Digital Marketing Specialist will focus on applying analytics to optimize marketing content on all digital platforms to contribute to a positive customer experience
The Associate Digital Marketing Specialist will also help with large scale department-wide projects as needed including website redesigns, content migrations, and other development projects as needed. This will include acting as Community Manager for the
Macmillan Community to launch new and maintain existing communities, drive content strategy discussions, report performance to stakeholders, and advise on integrating community into marketing campaigns.
The ideal candidate for this position will be:
proactive and able to actively contribute campaign tactics
willing to take initiative and own projects
a creative thinker who can also balance the analytical side of marketing
enthusiastic about leveraging digital marketing technologies to reach campaign goals and engage instructors
Develop, plan, and execute integrated campaigns in collaboration with product teams, including actively contributing campaign tactics in line with campaign strategy, goals, and messaging and optimizing content to maximize performance.
Manage the day-to-day campaign tasks and deliverables including managing and prioritizing deadlines, maintaining timelines, requesting and/or creating content, implementing campaign tracking, communicating real-time status updates to teams, and
Actively optimize, refine, and maintain campaign content across channels including but not limited to display ads, paid ads, videos, blog posts, landing pages and forms, email programs, engagement programs, and webinar programs, and other digital
content on macmillanlearning.com.
Evaluate the effectiveness of campaigns; collect and disseminate metrics and analytics about web traffic, engagement, and customer behavior across channels and campaigns.
Manage the Macmillan Community including evaluating business cases for new customer-facing communities, collaborating with teams to maintain existing communities, and driving content strategy discussions to ensure communities remain up-to-date,
active, and relevant.
Report on Macmillan Community performance at least twice a year to community stakeholders across departments and teams; make recommendations for optimizing and improving community content based on analytics and trends to share across teams.
Gather and disseminate best practices, provide training and onboarding for new community members (internal and external), and support community contributors as needed to ensure a positive experience with our community platform.
Evaluate and communicate new and emerging requirements for campaigns and our web properties such as microsites, landing pages, macmillanlearning.com, and the Macmillan Learning Student Store as needed.
Support large-scale marketing site projects such as content migrations, redesigns, and optimization projects as well as any other emerging projects in support of our departmental goals and priorities.
Keep abreast of digital marketing trends making recommendations for the continued improvement of marketing strategy; stay current on best practices, ad formats, and emerging technologies.
2+ years experience in digital marketing with proven campaign management experience.
Basic knowledge of HTML.
Ability to multitask, prioritize, and work independently.
Excellent project management and organizational skills; must have strong attention for detail and the ability to effectively manage multiple campaigns simultaneously.
Demonstrable understanding of marketing principles and digital marketing strategy including experience with key marketing channels (i.e. email, engagement programs, social, paid ads, etc.).
Ability to lead tactical conversations and contribute campaign tactics in line with strategy, messaging, and goals.
Understanding of and experience with applying marketing automation to campaigns to increase internal efficiency and improve audience reach and engagement.
Interest in maintaining and creating a positive user experience for instructors and students across digital channels including our web properties.
Ability to manage day-to-day campaign tasks to meet campaign milestones including managing timelines and deadlines across teams and departments, creating assets and content, and prioritizing activities around campaign goals.
Passion for exploring new technologies and platforms for reaching customers; makes evident good technical understanding and can pick up new tools quickly
Exhibits the ability to jump from the creative side of marketing to analytical side; able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, LinkedIn, Twitter, YouTube, Instagram, etc.), and how each platform can be deployed in different scenarios.
Strong written and verbal communication skills including the ability to communicate information effectively across departments and teams and to share ideas in presentation format.
Team player with the confidence to take the lead and guide other employees when necessary (i.e. strategy and tactical recommendations, content development, creation and editing of content, and online reputation management)
Strong knowledge of Microsoft Office (e.g. Word, Excel, PowerPoint) and Google for Work (Slides, Sheets, Docs, Drive, Calendar).
Familiarity with content management systems (Hybris a plus).
Familiarity with Marketo or a similar marketing automation platform.
Familiarity with Google Analytics and Qualtrics a plus.