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Job Details

Requisition Number 18-0530
Post Date 11/6/2018
Title Digital Marketing Intern
Organization Name Macmillan Learning
City New York
State NY
Description Macmillan Learning is a part of the family-owned Holtzbrinck group of companies and is one of the leading educational technology companies. Through deep partnership with the world's best researchers, educators, administrators, and developers, we facilitate teaching and learning opportunities that spark student engagement and improve outcomes. We provide educators with tailored solutions designed to inspire student curiosity and measure progress. Macmillan Learning is comprised of renowned brands including Bedford/St. Martins, W.H. Freeman, Worth Publishers, Sapling Learning, SkyFactor, Intellus Learning, Late Nite Labs, and Hayden-McNeil. We are an Equal Opportunity Employer committed to reflecting a broad representation of differences -- race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective-- in our workplace. The successful candidate for this position will become an employee of Bedford Freeman & Worth Publishing Group, LLC (“BFW”), d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education’s guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources.
Requirements Macmillan Learning is currently seeking a Digital Marketing Intern located in their New York, NY office. The Spring intern will work 20-24 hours per week starting in January of 2019. This individual will support the Director of Digital Marketing, Executive Digital Marketing Specialist, and Senior Product Manager with several key projects including our college and high school instructor catalog redesign, student store campaign, and product load. This individual will work directly with our various content management systems and platforms that support our e-commerce and catalog sites. Additionally, the Digital Marketing Intern will collaborate on and support our integrated marketing campaigns through the creation and maintenance of our campaign assets as needed. As part of the digital marketing team, the Digital Marketing Intern will contribute toward creating a positive customer user experience for instructors and students interacting with our marketing content and digital platforms.

Major Responsibilities:

• Instructor Catalog Redesign Support:
o Assist with the content migration from Ektron to Hybris for existing content including migrating callouts, custom tabs, and microsites for our college and high school catalogs.
o Create new content as required for the new catalog including callouts, custom tabs, and microsites for our college and high school catalogs.
o QA content on the new college and high school catalogs prior to go-live in March.
• Macmillan Learning Student Store Campaign Support:
o Create student-facing blog post content in Macmillan Community for use in the Spring 2019 Student Store campaign
o Provide other campaign support as necessary
• New Product Load to the Catalog:
o Assist with populating marketing content and title information in Klopotek for new products launching on the instructor catalog, www.macmillanlearning.com
o QA new products to ensure they have pushed live to the catalog properly and to ensure accuracy of the product information
• Digital Marketing Campaign Support:
o Assist digital marketing specialists in the creation of campaign assets for fall semester (i.e. emails, microsites, catalog content)
o Support digital marketing specialists in requesting new assets via request forms and route assets as needed


Required Skills / Knowledge:

• Basic HTML knowledge a plus
• Interest in digital marketing and keeping abreast of trends in the industry
• Team oriented with a positive can-do attitude
• Takes initiative to support new projects/tasks and learn new skills
• Comfortable learning new technologies including content management systems
• Strong project management skills
• Strong written and verbal communication skills including the ability to communicate effectively across departments and teams
• Strong knowledge of Microsoft Office (e.g. Word, Excel, PowerPoint) and the Google Suite (e.g. Drive, Docs, Slides, Sheets)
• Strong organizational abilities
• Ability to multitask, prioritize, and work independently
• Creative and strategic thinker

Educational Background Required: Currently in college or recent 2018 graduate
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