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Job Details

Requisition Number 17-0060
Post Date 5/18/2017
Title Social Media Manager
Organization Name TOR.com
City New York
State NY
Description
Macmillan is a group of media companies in the United States held by Verlagsgruppe Georg von Holtzbrinck, based in Stuttgart, Germany, which publishes a wide range of books, magazines, and digital products for the consumer and education markets. Our American publishers include Farrar, Straus and Giroux, Henry Holt & Company, W.H. Freeman and Worth Publishers, Bedford/St. Martin’s, Picador, Roaring Brook Press, St. Martin’s Press, Tor Books, Hayden McNeil, Macmillan Children’s Group, Macmillan Audio and Bedford Freeman & Worth Publishing Group. We are an Equal Opportunity Employer. The successful candidate for this position will be an employee of Tom Doherty Associates, LLC.
Requirements

 

Tor.com is seeking a social media manager with at least 3 years of experience to create, execute, and analyze a comprehensive program to measurably increase community site traffic, reader engagement, and newsletter acquisition. The candidate must have an extensive knowledge of science fiction and fantasy media with a focus on publishing. They must be fluent in a number of social media platforms (including, but not limited to, Facebook, Twitter, Instagram, YouTube, Pintrest) and analytic tools while keeping abreast of the changing landscape of social media. They will work within the Tor.com team to leverage content focused around individual posts, major titles, and on-site series to boost traffic and broaden content exposure.

Responsibilities

  • Work with the blogger team to leverage daily content beyond Tor.com in order to increase site traffic and content exposure.   
  • Create and execute social media campaigns for major titles and site series.  
  • Adapt the tone and voice of messaging to align with different social media audiences.
  • Engage readers and community influencers       
  • Utilize analytic tools to monitor success rates and adapt campaigns accordingly
  • Research new trends and services
  • Target outside content to leverage throughout social media or on Tor.com  


Skills:

  • Three years or more experience working in social media and/or community websites.
  • Broad knowledge of science fiction and fantasy literature and pop culture.
  • Efficiency with Facebook, Twitter, Tumblr, Youtube, Pintrest, Instagram, Snapchat and other social networks, including analytics within. (Ongoing monitoring of new services being developed.)
  • Efficiency with Google Analytics and other analytic tools.
  • Excellent written communication and the ability to adopt various tones to align with different social media audiences.  
  • Ability to handle multiple campaigns concurrently across many channels.
  • Ability to work as part of a team
  • Must have ability to function within a dynamic environment with changing priorities  

 

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