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Job Details

Requisition Number 19-0467
Post Date 8/24/2019
Title Marketing Manager
Organization Name Macmillan Learning
City New York
State NY
Description Macmillan Learning is a part of the family-owned Holtzbrinck group of companies and is one of the leading educational technology companies. Through deep partnership with the world's best researchers, educators, administrators, and developers, we facilitate teaching and learning opportunities that spark student engagement and improve outcomes. We provide educators with tailored solutions designed to inspire student curiosity and measure progress. Macmillan Learning is comprised of renowned brands including Bedford/St. Martins, W.H. Freeman, Worth Publishers, Sapling Learning, SkyFactor, Intellus Learning, Late Nite Labs, and Hayden-McNeil. We are an Equal Opportunity Employer committed to reflecting a broad representation of differences -- race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective-- in our workplace. The successful candidate for this position will become an employee of Bedford Freeman & Worth Publishing Group, LLC (“BFW”), d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education’s guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources.
Requirements

At Macmillan Learning, becoming the Marketing Manager for Psychology puts you in a position to guide a prestigious, established, best-selling list with exciting growth potential. You’ll be working with beloved authors like Ron Comer, Sandy Hockenbury, and Susan Nolan, as well as emerging authors such as Andy Pomerantz, Deb Licht, and Misty Hull —and be involved with developing and marketing Macmillan Learning’s innovative, course-changing educational technology products. In this vital role, collaborating with the editorial team, sales representatives, and other passionate professionals throughout the organization, you will help us maximize sales of this extraordinary list, through creative, multi-channeled, integrated marketing strategies.

Location: New York, NY / Boston, MA / Remote Work considered for exemplary candidates

Major Responsibilities:

  • Create and execute internal and external strategic marketing plans, in coordination with Macmillan Learning marketing and editorial, to promote titles and to achieve sales forecasts.
  • Travel with sales representatives to close sales and gather market feedback.
  • Communicate regularly with the sales force regarding the list, competition, important/key adoptions, and sales strategies.
  • Help to manage key adopters, as well as to devise and implement short and long-term strategies for key competitive adoptions.
  • Help to coordinate, develop, and communicate essential product information working with editors, authors, Regional Specialists and the advertising group.
  • Plan and conduct product training sessions at two National Sales Meetings per year. This includes helping to set the agenda, managing and creating training activities, directing presenters, and coordinating collateral materials.
  • Coordinate our presence at academic conferences and other impact events.
  • Ensuring full exploitation of digital marketing opportunities including website management, email marketing, and customer relationship management.

Required Skills / Knowledge:

  • Proven sales history.
  • Success managing difficult customer situations
  • Demonstrates persistence and overcomes obstacles
  • Demonstrated proficiency with technology
  • Able to adapt strategies to changing conditions
  • Excellent verbal and written communication skills.
  • Demonstrated ability to close adoptions.
  • Willingness to travel
  • Proficiency in programs such as Microsoft Word, Excel, PowerPoint

Experience Needed:

  • 3-5 years of successful sales experience in college textbook publishing.
  • Experience with digital marketing techniques including email marketing, contextual marketing, website development, web analytics, and customer relationship management is a plus.

 Educational Background Required:

  • Bachelor's degree
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