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Job Details

Requisition Number 18-0555
Post Date 12/5/2018
Title Director of Communications
Organization Name Macmillan Learning
City New York
State NY
Description Macmillan Learning is a part of the family-owned Holtzbrinck group of companies and is one of the leading educational technology companies. Through deep partnership with the world's best researchers, educators, administrators, and developers, we facilitate teaching and learning opportunities that spark student engagement and improve outcomes. We provide educators with tailored solutions designed to inspire student curiosity and measure progress. Macmillan Learning is comprised of renowned brands including Bedford/St. Martins, W.H. Freeman, Worth Publishers, Sapling Learning, SkyFactor, Intellus Learning, Late Nite Labs, and Hayden-McNeil. We are an Equal Opportunity Employer committed to reflecting a broad representation of differences -- race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective-- in our workplace. The successful candidate for this position will become an employee of Bedford Freeman & Worth Publishing Group, LLC (“BFW”), d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education’s guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources.
Requirements

At Macmillan Learning, we believe in the power and value of education. We are committed to helping each student achieve their full potential. Our portfolio is driven by individuals with a shared passion - to improve education by developing world-class content, engaging and novel technologies, and deep partnerships with the instructors and institutions shaping contemporary education. We are united by a belief that we can improve lives through learning.

Macmillan Learning has an exciting opportunity for a new Director of Communications serving the higher education and AP high school markets. In this dynamic, multi-faceted role, the Director will be responsible for the development and implementation of a strategic, creative and innovative communications plan across multiple channels, including the promotion of our educational strategy, mission and vision internally and externally. With a strong focus on brand management, the Director will manage corporate public relations, support strategic organizational objectives, drive thought leadership in support of executive initiatives,  and develop and execute our corporate social media presence and owned media content across channels to consistently articulate Macmillan Learning’s mission and objectives.

 

As a leader in the organization, the Director will work closely with executive management and act as communications partner on strategic initiatives, especially with leaders in Marketing, Sales, Content, Product, Technology, Customer Experience, Finance, Human Resources, and Learning Science. The Director will be responsible for navigating or guiding internal initiatives to support the culture of the company. Externally, The Director will work with various partners including authors, press, partner companies, associations legislators, etc. The Director also may work on various legislative or public affairs.

The Director should have an understanding of the higher education marketplace and shifting customer preferences as well as news in the related fields of impact such as educational technology, politics, and research. Ideally, candidates will have had previous success promoting content and ideas, in managing crisis communications, and in public relations.

Reports to: Vice President, Communications & Training.

Responsibilities include, but are not limited to:

  • Direct and execute the strategic communications and media plan focused on Macmillan Learning’s brand, position, and message in the education market

  • Act as liaison to press, media contact for all educational and external media outlets;  generate necessary press releases, posts, alerts, executive summaries and other external documents while determining additionally creative, newer, or more targeted strategies to deliver our message

  • Serve as a spokesperson for Macmillan Learning on a broad range of subjects

  • Continuously engage with senior executives on industry news, trends, and opportunities while proactively working to increase awareness of ML in the marketplace (including executive visibility and thought leadership opportunities).

  • Develop high-quality written and promotional materials that communicates Macmillan Learning’s corporate narrative and mission, including print/electronic communications, messaging platforms, releases, blog posts, speeches, presentations, articles, Town Halls, etc.

  • Serve as Communications advisor to senior leaders in the organization and provide support in all internal/external meetings

  • Support internal communications and activities in partnership with the Learning & Development and Human Resources teams.

  • Promote a culture of collaboration, engagement, performance and continuous improvement that champions learning and a commitment to quality

  • Organize or participate in various activities across teams to ensure clarity of internal issues, challenges, dynamics and opportunities and create plans or initiatives to provide solutions

  • Establish new programs or initiatives to support ML reaching financial targets

  • Develop and maintain program to effectively analyze and measure impact and reach of Communication activities

  • Actively participate at semi-annual Macmillan Learning management, sales meetings and regional sales meetings.

Required Skills / Knowledge:

  • Bachelor’s Degree required

  • At least 5  years’ experience in public relations, media, or applicable marketing experience

  • Experience within the Educational Technology, Education, or Publishing Industry preferred

  • Excellent writing, communication, and presentation skills

  • PC or Mac proficient

  • Proficient with graphic design software

  • Skilled at collaborating with senior executives, vendors, authors, educational leaders and fellow staff members

  • Acute attention to detail

  • Self-starter with an ability to work in a fast-paced, results-driven environment and handle multiple projects at once

  • Proven ability to meet deadlines with consistently strong results

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