The Marketing Automation Specialist will be the primary owner of the Macmillan Learning ESPs (Marketo and ExactTarget) as well as the driver for the development and execution of marketing automation, lead generation, nurturing, and scoring,
resulting in programs that create qualified sales leads and awareness of Macmillan Learning disciplines, product lines, and campaigns that drive growth. This position will work closely with the digital marketing, marketing, product, and sales teams to create
engaging lead qualification programs while tracking and reporting on their effectiveness. Experience with Marketo is required (certification preferred), and knowledge of Google Analytics and Salesforce.com is preferred.
Educational Background Required: