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Job Details

Requisition Number 19-0236
Post Date 5/17/2019
Title Marketing Manager
Organization Name Macmillan Learning
City Austin
State TX
Description Macmillan Learning is a part of the family-owned Holtzbrinck group of companies and is one of the leading educational technology companies. Through deep partnership with the world's best researchers, educators, administrators, and developers, we facilitate teaching and learning opportunities that spark student engagement and improve outcomes. We provide educators with tailored solutions designed to inspire student curiosity and measure progress. Macmillan Learning is comprised of renowned brands including Bedford/St. Martins, W.H. Freeman, Worth Publishers, Sapling Learning, SkyFactor, Intellus Learning, Late Nite Labs, and Hayden-McNeil. We are an Equal Opportunity Employer committed to reflecting a broad representation of differences -- race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective-- in our workplace. The successful candidate for this position will become an employee of Bedford Freeman & Worth Publishing Group, LLC (“BFW”), d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education’s guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources.
Requirements

Macmillan Learning is pleased to announce an opening for a Marketing Manager position to represent our labs and custom lists. This position will need to operate out of one of our offices in New York, Austin, or Plymouth.

Responsibilities include, but are not limited to:

  • Create and execute internal and external strategic marketing plans, in coordination with Macmillan marketing and curriculum solutions, to promote titles and to achieve sales forecasts.
  • Travel with sales representatives to close sales and gather market feedback.
  • Communicate regularly with the sales force regarding the list, competition, important/key adoptions, and sales strategies.
  • Help to manage key adopters, as well as to devise and implement short and long-term strategies for key competitive adoptions.
  • Help to coordinate, develop, and communicate essential product information working with editors, authors, Regional Specialists and the advertising group.
  • Plan and conduct product training sessions at two National Sales Meetings per year.
  • This includes helping to set the agenda, managing and creating training activities, directing presenters, and coordinating collateral materials.
  • Coordinate our presence at academic conferences and other impact events.
  • Ensuring full exploitation of digital marketing opportunities including website management, email marketing, and customer relationship management.

Requirements:

  • Bachelor's Degree required
  • At least 3 years of successful sales experience in college publishing.
  • At least 1 years of Marketing in college publishing preferred
  • Experience with digital marketing techniques including email marketing, contextual marketing, website development, web analytics, and customer relationship management is a plus.
  • Product knowledge and proven sales history.
  • Demonstrated proficiency with technology.
  • Excellent verbal and written communication skills.
  • Demonstrated ability to close adoptions.
  • Willingness to travel.
Apply On-line
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