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Job Details

Requisition Number 17-0079
Post Date 2/24/2017
Title Associate Manager, Advertising Operations and Analytics
Organization Name St. Martin's Press
City New York
State NY
Description
Macmillan is a group of media companies in the United States held by Verlagsgruppe Georg von Holtzbrinck, based in Stuttgart, Germany, which publishes a wide range of books, magazines, and digital products for the consumer and education markets. Our American publishers include Farrar, Straus and Giroux, Henry Holt & Company, W.H. Freeman and Worth Publishers, Bedford/St. Martin’s, Picador, Roaring Brook Press, St. Martin’s Press, Flatiron Books, Tor Books, Hayden McNeil, Macmillan Children’s Group, Macmillan Audio and Bedford Freeman & Worth Publishing Group. We are an Equal Opportunity Employer committed to reflecting a broad representation of differences --race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective — in our workplace. The successful candidate for this position will be an employee of St Martin's Press, LLC.
Requirements
Position Description:

Reporting to the VP Creative/Advertising, this job is tasked with creating exceptional advertising campaigns on digital platforms, especially Facebook and Google. It is a hybrid role involving both creative development, marketing executions, and analysis of campaign performance.

Major Responsibilities:

• Planning and executing title-by-title advertising campaigns on major digital platforms
• Analyzing results for campaign optimization
• Developing and maintaining reporting tools
• Part of the team that creates marketing plans for the entire hardcover and paperback list
• Copywriting

Required Skills / Knowledge:

• Project management
• Ability to work both independently and as part of a collaborative environment
• Outstanding attention to detail and accuracy
• Excellent verbal and written communication skills
• Strong organizational skills
• Problem-solving experience
• Ability to juggle multiple projects
• Knowledge of social media best practices and common industry metrics
• Ability to interpret Web analytics data
• Strong familiarity with Facebook and Google platforms
• Ability to work under deadlines
• Eagerness to learn new interfaces and tools
• Excellent computer skills: including software such as Excel, and Facebook and Google dashboards


Experience Needed:

• Two-three years experience in marketing, ad-promo, or creative services


Educational Background Required:

• Associate or Bachelor’s Degree preferred
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