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Job Details

Requisition Number 18-0128
Post Date 3/21/2018
Title Director, Content
Organization Name Celadon Books
City New York
State NY
Description
Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, Picador, St. Martin's Press and Tor Books. In the UK, Australia, India, and South Africa, Macmillan publishes under the Pan Macmillan name. The German company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer and Witsch, Rowohlt, and Droemer Knaur.

Macmillan Publishers is a division of the Holtzbrinck Publishing Group, a large family-owned media company headquartered in Stuttgart, Germany.

We are an Equal Opportunity Employer committed to reflecting a broad representation of differences --race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective — in our workplace. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC
Requirements
Celadon Books, a division of Macmillan Publishing, is looking for a creative, entrepreneurial, and organized Director of Content who will help us produce engaging and meaningful experiences that reach consumers and influencers who are interested in being entertained and inspired by content ranging from publishing, writing and books to topics emanating from the page. The position will help create and own the strategy that includes content developed for a branded content website, Celadon social channels, third party partner sites, podcasts, infographics, videos and more, all focused on creating a dialog around publishing, books, and authors. The successful candidate will bring extremely strong writing and original, creative thinking and execution to the role. The candidate will work with the Associate Publisher to define the voice and brand of Celadon and will be responsible for creating a content strategy, developing content, overseeing organic and paid campaigns for customer acquisition and engagement, and managing content partnerships.

Specific responsibilities include but are not limited to the following:

● Create content strategy and manage content development by writers and marketers
● Build monthly calendar plan for content development
● Create and execute organic traffic strategies for all channels
● Oversee paid campaigns to generate traffic, subscriptions/signups, and engagement
● Create and implement SEO strategy across site
● Create new partnerships and manage all communication with partners
● Be the point person with development team for channel (web and newsletter) improvements and updates

The role will be responsible for hiring and managing a team as well as collaborating with the Macmillan digital marketing team, sales force, and divisional marketing groups.

Qualifications:

● Requires a bachelor’s degree. Master’s degree in related field a plus;
● 10+ years experience in a marketing online editorial, or content development role
● Experience managing social media and content marketing (Facebook, Instagram, Twitter, GoodReads, etc) and analytics
● Must have first hand knowledge of SEO and SEM campaigns
● Must have Facebook advertising knowledge/business manager

The successful candidate must have the following skills:

● Project planning is critical; individual must have the capability to document, communicate and integrate results into specific action plans and manage project plans for implementing marketing and publicity campaigns
● Excellent interpersonal, written and verbal communication skills required;
● Initiative and desire to work successfully in a fast-paced, small team environment, self-directing day-to-day activities and prioritization; strong attention to detail, with an ability to follow-up on items to ensure tight timelines and releases are met

About Celadon Books:

Celadon Books was established in the fall of 2018 as a division of Macmillan Publishers. Founded by Jamie Raab and Deb Futter, Celadon Books will publish a highly curated mix of fiction and nonfiction. The list of twenty-four new titles a year will draw on the founders’ unique ability to publish commercial and literary books and to discover and nurture talent.
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